Do an hour long google search and you will find everything. 2. "A distillation of the findings of the internal and external audits… Nike – SWOT analysis – Strengths. One of Nike´s strength is its logo, the so called “woosh†. This is a SWOT analysis of Facebook. In the industry, Nike’s has maximum or main competition; direct competitors of the company include Adidas AG, Puma AG, and New Balance etc. highly recommend. The emphasis on design of higher end footwear seems to be paying off for Nike that is increasingly being seen as a must have product for anyone who walks or runs and as the company was founded on the principle that it would serve anyone with legs, this strategy seems to have hit the right notes. A SWOT analysis like the one below can be used when it comes to … The company does its business through retailers who stock other brands as well.  NIKE’s SWOT analysis Strong : the best brand power in sports product company. the product prices are realistic Nike is offering to its customers, it is doubtful whether all customers think alike. Rapid innovation processes 3. The SWOT Analysis of Nike Inc. illustrates the company's key strengths and opportunities from its external environment that can be consolidated to further strengthen the company. This article was very helpful but I wish it would contain more opportunities and weaknesses . In involves analysis of an organisations strengths, weaknesses, opportunities and threats. " While this is necessarily not a bad thing, the current market scenario is such that consumers are migrating to the middle tier of the luxury scale as they are becoming price conscious and quality focused. A SWOT analysis like the one below can be used when it comes to … Growth of the social media giant was based on the high level popularity it acquired soon after release. The following strengths are the most notable in the case of Nike Inc.: 1. SWOT and PESTLE Analysis of Nike. Swot Analysis Nike. Where is your data to support what you are saying ? NIKE SWOT Analysis. Nike currently employs more than 60,000 people around the globe and its stock is now reaching the highest levels in its history. Further, the Nike brand is synonymous with quality and resilience as well as endurance and fitness, which makes it the brand of choice for athletes and anyone who wishes to run. Nike is a very competitive organization. •Contract manufacturing of shoes to low-wage factories makes Nike susceptible to laws, and economic problems abroad. Nike SWOT Analysis Nike Strengths Below are the Strengths in the SWOT Analysis of Nike: 1. Moreover, Nike is staying ahead of the technology curve, with an enormous capacity of innovation and a good R&D department. NIKE Inc. is a company that designs, markets and distributes athletic footwear, apparel, and equipment for sports, and they have grown to become one of the largest is their business. Introduction • An American multinational corporation, Nike, Inc. is one of the most leading brands which designs, develops and sells footwear, apparel, accessories, equipment and other services worldwide. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. A SWOT analysis is very useful to identify the external and internal factors that influence Nike. You can also refer to this article on top Nike competitor’s. This week we are looking into the SWOT Analysis of Nike. Apart from this, the other big strength of Nike is that it is a globally recognized brand that has top of the mind recall among consumers and the youth in particular. It is listed on the NYSE and is headquartered in the United States. Get Your Custom Essay on Nike Swot Analysis Essay Just from $13,9/Page. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, SWOT analysis of Tata Motors - Tata motors SWOT analysis, SWOT analysis of Bingo - Bingo SWOT analysis, SWOT analysis of McDonalds - McDonalds swot analysis, SWOT analysis of Nokia - Nokia SWOT analysis, SWOT analysis of Android - Android SWOT Analysis, Adidas SWOT analysis - SWOT analysis of Adidas, Dominos SWOT analysis - SWOT analysis of Dominos, Airtel SWOT analysis - SWOT analysis of Airtel, Accenture SWOT analysis - SWOT analysis of Accenture. Nike has captured approx. Hi, Mr. Hitesh Bhasin, is this the updated SWOT analysis of Nike? Nike is the world’s leading brand for sports shoes and apparel having a a global presence. SWOT Analysis: "A methodology used be organisations to understand their strategic position. Your email address will not be published. Internal: Strengths – The first strength of Nike as a company is that is outsources all aspects of its production to overseas facilities. SWOT analysis: Nike Introduction Like most companies, Nike has corporate strengths and weaknesses. Coupled with its iconic “Swoosh” logo and its equally catchy tagline, Nike’s strength is that it has emerged as a “Can Do” company. Moreover, Nike is staying ahead of the technology curve, with an enormous capacity of innovation and a good R&D department. The SWOT analysis of NIKE, Inc. just underlines this fact. And, I would like to ask for your permission if I could use your article for my study about the Nike company. Show More. However, the company must continue innovating to ensure such market position, considering the threats facing its social networking and online advertising services. Nike currently employs more than 60,000 people around the globe and its stock is now reaching the highest levels in its history. The report also manifests intelligence on Nike's internal weaknesses and external threats that can cripple its growth. The LIKE button is one feature which makes people LOVE Facebook and is probably the reason why users comment and debate over status messages, photos ,videos etc NIKE SWOT Analysis. “People aren’t using Facebook less” — we have read this in the latest TechCrunch article describing current earnings report of the American company. In reality NIKE, ADIDAS, PUMA got similar number of likes. Nike is one of the most widely-known companies in the world, yet was formed as recently as 1971. "A distillation of the findings of the internal and external audits… However, new entrants required the huge amount for the capital; therefore, Nike has the maximum market share in the footwear industry (Reuters, 2016). This has helped the company focus on higher value adding activities like design and research and development and at the same time, it has saved the high labor costs that are part of the traditional manufacturing sector. Listing Nike’s strengths is the easiest component of a SWOT analysis. When people see the logo without the brand name, they will immediately be able to identify it as Nike, which shows the power of the brand. T S W O Issues Threats big company makes them really easy to target S W O T Strengths: -Stong research and development helping In involves analysis of an organisations strengths, weaknesses, opportunities and threats. " The Market Cap of the Oregon-based corporation is now equal to approx. A SWOT analysis of Facebook means examining the strengths, weaknesses, opportunities, and threats affecting the company. Nike has captured approximately 31% of global athletic footwear market. The biggest strength of Nike is that it is an extremely competitive organization with its approach of “Just Do It” slogan for its brand epitomizing its attitude towards business. I love writing about the latest in marketing & advertising. In recent years, Nike has begun to diversify into accessories and other premium products apart its signature footwear segment. Employing over 62 000 people, a total of $30.6 billion was recorded in 2015, which gives an increase of 10.1% over that of the previous year. 2. This SWOT analysis of Facebook Inc. indicates strengths that support the organizations leadership in the online social media business. Founder and Owner, Phil Knight is often quoted as saying that “Business is war without bullets.” Nike has a healthy dislike of … CayenneApps The article is based on Facebook SWOT analysis which can be found in the Library, in CayenneApps SWOT application. Get Essay The consumer response was so great that it had suffered a lot at its first, till it’s had made change its practices. Nike SWOT Introduction A SWOT Analysis is probably the simplest ways for administrators and corporate authorities to envision every one of the variables that could assume a job in the achievement or defeat of their organization. Nike is the Coke of the athletic footwear and apparel industry. A SWOT analysis of Facebook means examining the strengths, weaknesses, opportunities, and threats affecting the company. This is a great threat Nike is facing and it also affects its net income by 54% which is a great offset for the revenue growth. It is the number one sports brand in the World. The report also manifests intelligence on Nike's internal weaknesses and external threats that can cripple its growth. NIKE Inc. is a company that designs, markets and distributes athletic footwear, apparel, and equipment for sports, and they have grown to become one of the largest is their business. This brand portfolio can be extremely useful if the organization wants to expand into new product categories. When people see the logo without the trade name name, they will instantly be able to place it as Nike, which shows the power of the trade name. very good to get my school work done with. Introduction • An American multinational corporation, Nike, Inc. is one of the most leading brands which designs, develops and sells footwear, apparel, accessories, equipment and other services worldwide. -Baines, Fill & Page, pg 745, 2011. Nike is one of the most widely-known companies in the world, yet was formed as recently as 1971. 2. matter, which i am going to present in institution of higher This is a strength as the company saves money on the labor costs and the helps the company focus on design … Facebook has been hailed as the king of social media networks. With $88.9 billion in brand value, Facebook is the strongest brand in … In 2019, Facebook was ranked #5 most valuable brand by Forbes. © Management Study Guide It has been recognized many times by fortune magazines on “100 best companies to work for” 3. Nike is a global brand. Very good Leadership is one of Nike’s strengths. The combination of retailing in third party outlets and competing brands cutting prices has made the going tough for Nike. SWOT Analysis of Nike; The chosen corporate strategy for Nike is likely to be based on its own internal strengths and weaknesses in relation to its external opportunities and threats facing the organisation. This is a strength as the company saves money on the labor costs and the helps the company focus on design … Listing Nike’s strengths is the easiest component of a SWOT analysis. The abbreviation represents strengths, Weaknesses, Opportunities and Threats. Nike – SWOT analysis – Strengths. The goal of the page is to promote the brand’s products and also to increase the Nike + community through Branding, Infotainment and Events. SWOT Analysis Template of Facebook. However, most of its income is derived from, The business could also be developed internationally, building upon its strong global, The market for sports shoes and garments is very. However, the customers of the Nike’s have the brand awareness and this is the reason that the company put more effort in the products. The brand, of course, has a strong impact on the valuation of the company and its current growth. The income of the business is still heavily dependent upon its share of the footwear, The retail sector is very price sensitive. Coupled with its iconic “Swoosh” logo and its equally catchy tagline, Nike’s strength is that it has emerged as a “Can Do” company. 1.0 SWOT ANALYSIS Nike’s Strengths – Internal Strategic Factors 1. Indeed, the name “Sweatshops” is used to mockingly describe the abhorrent conditions in its overseas manufacturing facilities. This component of the SWOT Analysis deals with the internal strategic factors that support business development and competitiveness. One of Nike´s strength is its logo, the so called “woosh†. They have strong brand image in consumer’s mind. This is a step in the right direction and something, which would stand the company in good stead as it attempts to look for revenues beyond its traditional offerings. SWOT Analysis Nike Strengths. • It concentrates and focuses primarily on producing sportswear and athletics products (About.nike.com, 2016). Already, it had to pay a heavy price (monetarily as well as metaphorically) because the emerging generation of consumers are socially and environmentally conscious which means that they would not like to buy a product that is the result of dubious business practices. This SWOT analysis looks at Nike, a global retailer that specialises in sportswear, including shoes, clothing and accessories. Thank you. Nike Threats in SWOT Analysis. Nike Inc. is one of the biggest sports footwear, apparels and equipment company in the world. For every force we usualy do the SWOT analysis. Nike is the largest maker of athletic apparel and gear. Its swoosh symbol is easily recognized by everyone. 2. It has been recognized many times by fortune magazines on “100 best companies to work for” 3. Undoubtedly, it is the number one sports brand SWOT analysis for Nike Nike is considered a world-renowned icon. It has continued to amaze the customers with its stylish and athletic designs. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. -Baines, Fill & Page, pg 745, 2011. Hey guys! When people see the logo without the brand name, they will immediately be able to identify it as Nike, which shows the power of the brand. The Marketing Analysis Of Nike, Adidas And Nike. Undoubtedly, it is the number one sports brand SWOT analysis for Nike Nike is considered a world-renowned icon. Finally, Nike stands to benefit from the current disarray among its competitors because of the fragmentation of the market wherein Nike with its USP or Unique Selling Proposition can standalone among them. It currently remains the King of Social Media with over 2 billion monthly active users, despite repeated controversies over the last year. Its famous ‘Swoosh’ is instantly recognizable, and Phil Knight (Founder and CEO) even has it tattooed on his ankle. Nike is the world’s leading brand for sports shoes and apparel having a a global presence. This week we are looking into the SWOT Analysis of Nike. Strong Brand Awareness – Nike brand is a recognizable brand in the world as its name alone is easy to pronounce, the logo is also very unique and memorable. One of Nike?s strength is its logo, the so called “woosh” . The effective tax rate in FY 2018 was 55.3% which was 13.2% in the year 2017. Before we begin in-depth on the SWOT analysis of Google, let us understand a bit of the background of the company Google. NIKE can do many promotions or advertisements of using “Just do it”. However, in the 50 years that Nike has been in business, it has weathered most challenges. However, in the 50 years that Nike has been in business, it has weathered most challenges. If it is an offline article then fine by me. Nike is perceived by some consumers as being too premium and a luxury brand. The brand, of course, has a strong impact on the valuation of the company and its current growth. Strong brand image 2. In the recent months, the network has been through a series of issues related to user generated content and user privacy. Weakness are the areas where NIKE, Inc. can improve upon. SWOT Analysis Of Construction Industrie. 1. Nike must improve on its image wherein it is being seen as resorting to exploitative business practices in its overseas outlets. Nike Running France Facebook Page 163 144 likes 13707 PTA Most popular week 22 sept. 2013 The Nike Running Facebook page is a collective of runners affiliated to Nike and to the Nike + community. Nike is over-dependent on US market for its revenue and sales. Having a strong brand is vital both for stability and long-term sustainability. In the industry, Nike’s has maximum or main competition; direct competitors of the company include Adidas AG, Puma AG, and New Balance etc. local, arab and outside countries investors.