Verify the Product and Seller. Note: this article contains a number of updates to statistics featured in the report above. Home / Economy / E-commerce. eCommerce now comprise more than 13% of all retail revenue in 2019. The market for digital media products in the Philippines is particularly small, with the country’s internet users spending just US$286 million across video games, video-on-demand services like Netflix, digital music streaming and downloads, and subscriptions to digital news and magazines. As we show below, among millennial cross-channel shoppers (those who research online and buy offline), some 40% had researched apparel online before buying in … With a low income but a high growth, the Philippines has a digital population of more than 67 million people which attracts both local and regional companies who compete against a dominant player. If you’re curious to see how that compares to other countries in Southeast Asia, check out the full collection of articles in this series. The Philippine National Police Anti Cyber Crime Group has received more than twelve hundred complaints of online crime from 2013 to date, including online scams (in the top of the list of complaints), identity theft, online investment fraud and other types of internet crime. You have presented your research on online shopping and marketing in a best way. Digital 2019 research by We Are Social and Hootsuite,3 Internet users in Thailand spent five hours and 13 minutes per day on the mobile Internet, more than those in any other country. The latest data from SimilarWeb and App Annie show that Lazada and Shopee dominate the ecommerce landscape in the Philippines, although these figures are based on website visits and mobile app users, not actual revenues. Read more: Best Online Shopping Sites in the Philippines. CNN and the CNN logo are registered marks of Cable News Network, Inc., displayed with permission. Reaching almost one million monthly traffic*, this virtual e-commerce platform specializing in electronic hardwares and gadgets is highly regarded as a part of the Globe Corporation, which is one of the prominent companies in the Philippines. READ MORE about Janette Toral. The country also ranked first in the world in terms of social media use and amount of time spent online. Annual Ecommerce Growth in The Philippines by Category January 2019 DataReportal. You can explore the country’s broader digital landscape in our complete Digital 2019 Philippines report below, but read on for a closer look at all the latest ecommerce data and insights. Revenue is expected to grow about 10.5% annually leading to a market volume of $996 million dollars or about P53 trillion pesos by 2019. While Campos believes internet access and the payments space can be improved, he said the country has crossed over to a point where e-commerce can only grow and become a major contributor to the retail sector. the online shopping. E-commerce Market E-commerce is a strongly growing domain showing no signs of decline. Euromonitor International is the leading provider of strategic market research … The government also sees a big potential for e-commerce. Unlike customers who shop online, offline consumers can inspect and examine merchandise, and even ask questions to sales staff. International Journal of Direct Marketing, 282-300. Globe Online Shop. Southeast Asia's leading e-commerce firm Lazada also reported record breaking sales during the 11-11 and 12-12 online shopping festivals. Asian Journal of Empirical Research 3(2):131-141 131 THE TREND OF ONLINE SHOPPING IN 21ST CENTURY: IMPACT OF ENJOYMENT IN TAM MODEL Umair Cheema 1 Muhammad Rizwan Rizwan Jalal Faiza Durrani Nawal Sohail ABSTRACT Although the technology evolve over the years however people takes more time to accept it and adopt in their daily life. MANILA, Philippines — A recent flagship report on the latest trends in social media revealed that the Philippines is the leading country that spends the most time on social media globally. Kim, S., Jones, C., 2009. Online shopping has been a growing craze in the Philippines in the past few years. Retail experts IGD Asia takes an even more bullish view, reporting that the Philippines should experience the fastest online grocery growth of any country in Asia-Pacific between 2017 and 2022. MANILA, Philippines - More Filipinos are turning to online shopping, a recent study by Visa showed. Online Shopping and Moderating Role of Offline Brand Trust. The Globe Online Shop is the e-commerce division of the Globe Corporation, one of the largest companies in the Philippines . Shopping, after all, is a social activity for many people. A study conducted as early as 2015 found that 9 out of 10 Filipinos preferred online shopping. As we show below, among millennial cross-channel shoppers (those who research online and buy offline), some 40% had researched apparel online … Online shopping websites has made it easier and more convienient for people shopping here in the Philippines, because of online shopping we can just stay at home and order what we want online… However, Filipinos’ shopping habits appear to differ meaningfully depending on which device they’re using. Digital music is one of the most challenging sectors in the Philippines’ online economy, with just 11 percent of the country’s population paying for downloads or streaming services in 2018, compared to a regional average of 17 percent. It provides customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Please click the link in the email we just sent you to confirm that you’d like to receive emails from us, and to activate your subscription. However, logistical challenges will continue to dampen growth, and given the small scale of the Philippines’ internet industry today, it may take a number of years before ecommerce accounts for a meaningful share of the country’s overall retail spend. Online shopping is growing so fast that the global online shopping market size is predicted to hit 4 trillion in 2020. Co-founder and CEO of Zalora Philippines Paulo Campos III said their company has seen accelerated growth in the last 2 to 3 years, particularly in the 4th quarter of the year where most transactions happened. Includes comprehensive data … Metro Manila (CNN Philippines, January 4) — The e-commerce industry is gaining ground as digital marketplaces end 2018 with record highs to reflect the growing number of Filipinos doing their shopping online. It’s no surprise that online shopping in the Philippines is flourishing with hundreds of online shopping sites in the Philippines getting published on the Internet every day. The Trade department launched its e-commerce roadmap up to 2020. SimilarWeb’s ranking of the country’s top transactional websites tells a slightly different story though, with none of these fashion or beauty brands making the country’s top ten. However, SimilarWeb’s data suggest that online grocery specialists have struggled to gain traction in the Philippines. According to Campos, about 2% of the overall retail market is done online. This prospect encourages entrepreneurs to take their businesses online as they enter 2019. Statista reports that Filipinos spent a total of US$4.7 billion on online purchases in 2018, with more than three-quarters of this amount – US$3.5 billion – going to online travel purchases. This report presents a comprehensive picture of the country's food supply during a specified reference period. The Philippines also suffers from some of the lowest levels of bank account ownership across the world’s top economies, with barely 1 in 3 Filipinos owning a bank account in 2017. Jan 31, 2019 8:32 PM PHT MANILA, Philippines — A recent flagship report on the latest trends in social media revealed that the Philippines is the leading country that spends the most time on social media globally. With this saturation, you might find it hard to find the best deals online. Mirroring a trend we’ve seen across other Southeast Asian countries in this series, food and personal care products account for the lowest share of online consumer goods spend in the Philippines, with the value of the country’s online grocery market totalling just US$127 million in 2018. Jan 31, 2019 8:32 PM PHT “The beautiful thing about e-commerce is somehow it's a very democratizing force that anyone can really sell online and that you no longer need big investment to put up a store or offline presence to be able to sell,” said Campos in an interview. However, the consumer goods sector grew much faster. Amazon is the leading online retailer with … US Census Bureau Figures show that over the last two decades, U.S. online retail sales have grown rapidl… Our latest research shows that the Philippines is home to more than 69 million internet users, while GlobalWebIndex reports that three-quarters of these users aged between 16 and 64 already shop online. It gives an indication of the adequacy of food supply relative to the nutritional requirement of the population. He said he expects more growth in 2019 and the years ahead. © 2015 Nine Media Corp. CNN name, logo and all associated elements ™ and © 2015 Cable News Network. Based on the e-commerce company’s internal data, half (49 percent) of the transactions in the Philippines were made using mobile devices last year, while another half were through computers. A middle-income country with a digital population of more than 20 million people, Malaysia attracts appetites both from local and global companies interested in grabbing a share of its e-commerce market. The report “Philippines B2C E-Commerce Market 2018” contains forecasts for near-term rapid growth in the online commerce sector, propelled by increased Internet and the populations’ warming to the online shopping experience. “The study points to the importance of online shopping to the Philippine market,” MasterCard said in a statement. International Journal of Direct Marketing, 282-300. Top 5 most visited shopping websites in 2019, according to Alexa: 1) Amazon.com, 2) Netflix.com, 3) Ebay.com, 4) Amazon.co.uk, and 5) Etsy.com. Amazon also performs well in the Philippines, with the company’s global / US app placing fourth in the country’s mobile shopping app rankings, and third in the country’s ranking of transactional websites. For Filipinos, it was the website that arguably brought e-commerce into the mainstream fore. The Philippine router, a Cisco 7000 router was attached via the services of PLDT and Sprint communications to SprintLink's router at Stockton Ca. The research is very limited in this area or field. When the Center first asked about online shopping in a June 2000 survey, just 22% of Americans had made a purchase online. Furthermore, the 2018 retail trends will include “click and collect” shopping, as customers browse, select and pay online… Leading online stores based on Instagram followers in the Philippines Q3 2019 Share of Facebook users in the Philippines 2019, by age group Share of Facebook users in the Philippines 2019… Businesses believe this makes the country an ideal place for e-commerce to thrive. Don’t worry, we hate spam too. Asian Journal of Empirical Research 3(2):131-141 131 THE TREND OF ONLINE SHOPPING IN 21ST CENTURY: IMPACT OF ENJOYMENT IN TAM MODEL Umair Cheema 1 Muhammad Rizwan Rizwan Jalal Faiza Durrani Nawal Sohail ABSTRACT Although the technology evolve over the years however people takes more time to accept it and adopt in their daily life. Euromonitor International is the leading provider of strategic market research … The Globe Online Shop provides an online platform for mobile devices, gadgets, apparel, and postpaid offers, with the latest products from the world’s leading brands in electronic hardware. The average Filipino ecommerce shopper spent just US$18 on online consumer goods purchases in 2018, although it’s worth stressing that this figure doesn’t include travel-related purchases or spend on digital media. Some of the popular e-commerce platforms for small businesses in the Philippines are Shopify, Shopline, and OpenCart. Despite these impressive trends, however, IGD predicts that online shopping will still only account for 1 percent of total grocery spend in the Philippines by 2022. It’s worth noting that eMarketer takes a different perspective on ecommerce in the Philippines though, with the company predicting annual growth in retail ecommerce sales of 31 percent in 2019. Online consumer goods purchases totalled just US$840 million in 2018, with electronics and physical media accounting for the greatest share within this total. Online scamming is a big business in the Philippines. Lazada Malaysia "(Ecart Services Malaysia Sdn Bhd (983365-K)" is pioneering e-commerce across some of the fastest growing countries in the world by offering a fast, secure and convenient online shopping experience with a broad product offering in categories ranging from fashion, consumer electronics to household goods, toys and sports equipment. Shopee is the leading e-commerce online shopping platform in Southeast Asia and Taiwan. And Facebook knows that Christmas season can make Filipinos become fierce shoppers, even online. The Quality of Word-of Mouth in the Online Shopping Mall. Payments may be an important barrier to ecommerce growth in the Philippines too, with the World Bank reporting that fewer than 1 in 50 Filipinos owns a credit card. Digital, Digital 2019, Digital 2019 Ecommerce Spotlight Southeast Asia, Ecommerce, Southeastern Asia, Analysis, Specialist, Simon Kemp, Sarah Moey, Asia, APAC, Digital, Digital 2019, Digital 2019 Ecommerce Spotlight Southeast Asia, Ecommerce, Southeastern Asia, Analysis, Specialist, Simon Kemp, Sarah Moey, The Future of Ecommerce in Southeast Asia, Digital 2019 Ecommerce Spotlight Southeast Asia. Driven by rising incomes, a growing population, and a strong preference for American brands, the Philippines imported $1.09 billion of U.S. consumer-oriented products in 2018. However, the good news is that the Philippines’ online economy saw double-digit growth in 2018, and eMarketer predicts that the country will see some of the fastest growth in the world during 2019. DigitalFilipino.com is a personal website of Janette Toral that started last September 17, 1999. Furthermore, the 2018 retail trends will include “click and collect” shopping, as customers browse, select and pay online, and retrieve their merchandise at … 50) 95% of Americans shop online at least yearly, 80% of Americans shop online at least monthly, 30% of Americans shop online at least weekly, 5% of Americans shop online daily. The gateway to the world for the Philippines will be via NASA Ames Research Center. As we saw above, Lazada and Shopee dominate the Philippines’ ecommerce landscape, and with both platforms offering grocery items, it’s likely that both company’s enjoy a sizeable share of the country’s online grocery spend. MasterCard’s study found … The second most populated country in Southeast Asia, the Philippines is a large and rapidly developing market for e-commerce. Geography is a particular challenge. Also note that some of our data providers have recently changed their reporting methodologies, so some of the figures we reference in this article will not be directly comparable to figures published in the report embedded above, especially for internet and social media users. eCommerce now comprise more than 13% of all retail revenue in 2019. One of the most dynamic countries online in Southeast Asia, Malaysia is a very attractive market for e-commerce. The Philippines also beats Thailand this year for most time spent online. Looking for more data on the Philippines? Online Shopping Philippines. The same study found that convenience, cheaper prices and special deals were the leading reasons for the respondents’ preference for online shopping. Before you trust an online shopping site with your credit card information, verify the company and browse reviews online. The Philippine e-commerce industry is seeing more growth in 2019 with the number of digital natives increasing and taking their daily tasks to the digital space, including their shopping. Post expects U.S. exports in this sector to grow further in 2019, reaching an all-time high of $1.2 billion. The Philippine E-Journals (PEJ) is an online collection of academic publications of different higher education institutions and professional organizations. As we’ve seen throughout this series of studies on ecommerce in Southeast Asia, the Food & Personal Care category saw the fastest growth in the Philippines last year, with spending on online groceries up by 29 percent compared to 2017 spending. In today’s date most of people prefer online shopping as it save the time and also we get the best deals. And Facebook knows that Christmas season can make Filipinos become fierce shoppers, even online. Retail Ecommerce Sales Growth in 2019 (eMarketer) May 2019 DataReportal. And in the US alone, we’re expecting to have 300 million online shoppers in 2023. In other words, today nearly as many Americans have made purchases directly through social media platforms as had engaged in any type of online purchasing behavior 16 years ago. Online scams are not just a game anymore in the Philippines. The eCommerce market encompasses the sale of physical goods via … Editorial note: this article was last updated Feb. 7, 2019. The e-commerce shopping apps were ranked via the average monthly active users (MAU) recorded in Q1 2019. Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Philippines. That’s 91% of the entire country’s population! Kock, N. (2011). We won’t share your details with anyone else.Please read our privacy policy for full details. Purchase the Internet Retailing in the Philippines country report as part of our internet retailing market research for January 2019. Even with the increase in the online shopping and the recognition that online shopping is more likely to impose the pressure on offline shopping or traditional shopping. As online shopping is a new medium so the consumer behavior in the field of online shopping is also pretty diverse in nature compare to traditional consumer behavior, so it is equally important for one to identify what factors influence consumers to shop online. With a strong economic performance in recent years and the increase in the number of foodservice establishments, the sales in the Philippines foodservice market continued to increase. Online or e-shopping is a kind of Beauty is another popular category for mobile shoppers, with local platform BeautyMNL and global powerhouse Sephora both ranking in the country’s top ten mobile shopping apps. Turner Broadcasting System, Inc. All rights reserved. Figures reported by IGD Asia paint an even more optimistic picture. This study enables to understand the customer preference towards shopping and provides insight about online shopping . The Lazada group saw 1.3 billion visits during their 11-11 and 12-12 sale days. However, online food shopping gaining momentum in the Philippines, and Statista reports that the country’s online grocery market is amongst the fastest-growing in the world. App Annie’s ranking of the country’s leading shopping apps shows that fashion is a top choice for mobile shoppers, with regional fashion platform Zalora ranking as the third most-used app in the Philippines during the first three months of 2019. For now, a 64K serial link is the information highway to the rest of the Internet world." This was a 12% increase year-on-year. So far, 69% of Americans have shopped online, and 25% of Americans shop Some retail outlets, meanwhile, mainly offer digital experiences. The country’s overall online spending grew by 16 percent last year, compared to a regional average of 21 percent, but a global average of 13 percent. “The Philippines is among the countries where mobile shopping is on the rise,” Picodi.com said in its report. E-commerce penetration is about 2% and he fully expects that to go up to 5-7% in the next few years, which means the market is growing extremely fast. 8. eBay Philippines Do your research before you shop. Online scamming is a big business in the Philippines. Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment. Check out all of our previous country reports by clicking here. MANILA, Philippines - More Filipinos are turning to online shopping, a recent study by Visa showed. Megawide consortium to appeal MIAA decision revoking preferential status for NAIA contract, Twitter updates warning label for election misinformation to say Joe Biden won, Over 200 companies to pitch in for PH's second batch of AstraZeneca vaccines – Concepcion, Meralco extends 'no disconnection' policy until end-January 2021. Use of Mobile Wallets by Country January 2019 DataReportal. As we saw above, the market for paid digital content remains relatively small in in the Philippines, but the presence of an e-book platform in the country’s top sites suggests that there is no shortage of appetite for digital content. For Filipinos, it was the website that arguably brought e-commerce into the mainstream fore. Top Mobile Shopping Apps in Southeast Asia May 2019 DataReportal. The eCommerce market encompasses the sale of physical goods via … Monthly Traffic Estimate (January 2018): 2,100,000. 1. A study conducted as early as 2015 found that 9 out of 10 Filipinos preferred online shopping. The Philippines faces many of the same infrastructural challenges as Indonesia, and it’s likely that these issues have played an important role in hampering the country’s ecommerce growth to date, especially in the grocery sector. The Philippines also beats Thailand this year for most time spent online. The Philippines has the smallest internet economy of the six primary markets in Southeast Asia, despite being home to the region’s second-largest population. Aaron Orendorff. Mobile payments enjoy greater success in the Philippines though, with GlobalWebIndex reporting that 4 in 10 internet users in the country already use some kind of mobile wallet service. Really it’s a very informative article. The purpose of this chapter is aim to provide a background information about online shopping market. The Visa eCommerce Consumer Monitor 2014, which revealed insights into the behavior and spending habits of Filipino consumers, showed nine out of 10 Filipino consumers go online to shop at least once a month. Utilising MAU, App Annie Intelligence aggregated and ranked applications for six key markets in Southeast Asia (SEA) namely, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. Thank you! Driven by rising incomes, a growing population, and a strong preference for American brands, the Philippines imported $1.09 billion of U.S. consumer-oriented products in 2018. “Multiply shopping” became such a huge part of the site, with more than 90 … Statista reports that ecommerce spending in the Philippines grew more slowly than the rest of Southeast Asia in 2018, although growth still outpaced the global average. Post expects U.S. exports in this sector to grow further in 2019, reaching an all-time high of $1.2 billion. 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