According to craft.co Lululemon has a capitalization of $17.5 billion. Group 4: Josh Fernino Brent Hare Victor Hemmati Lance Hollister Chris Kerschen Ty Parasiliti Vincent Ukwu 2. 2. The company was founded on the principle that it would make shoes for anyone who could walk or run and this has been the guiding philosophy behind Nike. A management consultant and entrepreneur. Interestingly both the founders of Adidas and Puma were brother and founders of Dassler Brothers Shoes. Samsung SWOT Analysis 2020 | SWOT Analysis of Samsung, Starbucks SWOT 2020 | SWOT Analysis of Starbucks, Microsoft SWOT Analysis 2019 | SWOT Analysis of Microsoft. Nike vs Adidas: Social media following. Nike offers different categories of products and accessories like sports shoes and apparel for men, women and children. Nike Inc. enjoys a top position in the global athletic shoes, equipment and apparel market. The company offers many sports-inspired products like training and fitness, golf, basketball, football and motorsports. Skechers is a designer, manufacturer and marketer of athletic, casual and performance focused footwear for men, women and children in more than 170 countries. Nike’s main competitor is Adidas which, after the acquisition of Reebok, has become the closest competitor in terms of revenues and market share Adidas AG – The Group’s principal activities are producing and marketing of sports goods. The following strengths are the most notable in the case of Nike Inc.: 1. The women were left devastated and felt unsafe while working at Nike. Puma is considered as Nike competitor in sport footwear and apparels. The other two competitive companies include Adidas and Under Armour Company. In recent years ASICS running shoes brand is ranked among top footwear brands in the market. A yoga inspired athletic company, Lululemon Athletica makes athletic apparels for women and men. – Sales Vs Marketing Vs Business Development Explained, Brick and Mortar Business – Meaning, Challenges & Examples, Above the Line ATL, Below the Line BTL, Through the Line TTL Marketing, Product Life Cycle – Definition, Stages, Examples …, Brick and Mortar Business – Meaning, Challenges …. Adidas and Nike both are dominating the social media game at present. Primary Competitors Internal Environment Internal Environment Adidas Iconic logo has 3 other brands (Reebok, TaylorMade, Rockport) Puma growing apparel sales expanding into more sports Under Armour success in sports clothing footwear gaining popularity, began in 2006 New Balance This article was very interesting. Nike is an American multinational company that deals in the designing, manufacturing, marketing and selling of sports footwear, apparel, equipment and other related accessories. NIKE FIVE FORCES ANALYSIS. One attribute to such capability is its value or benefit offered to its customers. One of the biggest competitive pressures that Nike faces is the placement of their stores. Coupled with its iconic “Swoosh” logo and its equally catchy tagline, Nike’s strength is that it has emerged as a “Can Do” company. Save my name, email, and website in this browser for the next time I comment. All rights reserved | contact@bstrategyhub.com | Logo designed by Looka. Nike is amongst the top three companies i.e. Share your thoughts and experiences in the comments section below. Before we discuss the SWOT analysis of Nike, let us understand a bit of the background of the company Nike. The biggest strength of Nike is that it is an extremely competitive organization with its approach of “Just Do It” slogan for its brand epitomizing its attitude towards business. The article with the title, Competition comes to a Head for World Cup Sponsors was published on The New York Times on 6th June 2010. In our case the major competitors of Nike are Adidas and Reebok. Nike is headquartered in Beaverton, Oregon, USA. The company differentiate its product line with several technical features like heel counters and blended gel inserts. The CEO ensures that Nike will help to contribute. Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge. Here’s why. 4. Your information is safe and will never be shared. Extensive global production and … Adidas formerly known as Dassler Brother Shoes is the designer, manufacturer and marketer of shoes, clothing and accessories. Thank You. The recent years have been quite profitable for the brand. 2. 11. Nike Background. 1. Nike, Inc. is an American multinational corporation. ASICS is the top competitor of Nike. New Balance Athletics Inc. also New Balance was founded in 1906 by William J. Riley. This report is about a competitive analysis watch based on competition in the sportswear industry, dominated by Nike Inc., followed by Adidas and Puma. Currently, Mark Parker is the CEO of Nike. It was found by, in the communities. It is because of the athleisure trends and for the high demand during the Olympics. Fila is another sportswear manufacturing company and also a top competitor of Nike. It portrays an essential appendage to conduct an industry analysis. While Adidas markets itself as a streetwear sneakers with celebrity collaborations like Kanye West and Beyonce, Nike’s marketing is more sports-focussed. In the fiscal year 2020, Vietnam produced 50%, China produced 22%, and Indonesia produced 24% of total Nike’s footwear. The company specializes in athletic wear, providing footwear, apparel, athletic equipment, and accessories. Xu, V. (2020, March 17). Annual revenue of Puma is amounted $5.5 billion. This Canadian company granted revenue of $2,648 million in 2018. Non-US based store and factors are 790. Nike's main competitors include Anta, lululemon athletica, VF Corporation, Adidas, Reebok, ASICS, FILA, Puma, Under Armour, Skechers and New Balance. Innovative Products: Given Nike’s focus on R&D, as mentioned in the strengths section of this analysis, the company is typically on the forefront on product innovation. Nike Inc.’s SWOT Analysis. Nike's top competitors are Adidas, Anta Footwear Company Limited and ASICS. Using for my management program – Leadership & People Management. Some even left their jobs. The Threats Nike Faces Growing Competition from Strong Rivals Including H&M and Adidas. Contradicting Strategies: Nike pledged to shift all its facilities to 100% renewable energy with net-zero carbon emissions under the “Move to Zero” scheme. Nike is known as a brand of sports shoes mainly. UA generated $5 billion revenue with a market capitalization of $7.7 billion. This competition in the market results in the company to strive to have to best products and on the market. Fila is a worldwide leading brand among sportswear and footwear brands like Nike, Puma and Adidas. While products like FuelBand , a wearable technology that monitors physical activity, may not have been as successful as hoped, Nike still has its eye on the next “big thing”. Vans is the leading competitor of Nike and Puma. It does not tie up cash in buildings and manufacturing workers. Nike not only dominates almost half of the United States athletic apparel market, but it is also newly considered as the most valuable sports apparel brand in the world. Liberty Shoes. Deloitte: Mission Statement | Vision Statement| Values | Culture, Starbucks Mission Statement, Values, Principles, & Sustainability Goals, Uber: Mission Statement | Cultural Norms | Principles | Philosophy (2020), Amazon: Mission | Leadership Principles | Philosophy (2020), Nordstrom: Mission | Vision | Core Values (2020), Your favorite Nikes might be made from forced labor. competitors. While the strategy is great and welcomed, it contradicts Nike’s strategy that favors innovation over sustainability. Deliveroo Business Model | How Does Deliveroo Make Money? Reebok is a subsidiary of German company Adidas Group. Under Armour is founded in 1996 by Kevin Plank headquartered in Baltimore, Maryland, United States. Lack of Diversification: Nike’s over-dependence on sporting apparel or lack of diversification is a major weakness. Although the brand is still in debt, the next few years look promising. Hi Divya, Most of the information is from Nike’s annual report and few points have embedded hyperlinks for references. Nike Strengths in SWOT Analysis. 1 shoemaker. Academia.edu is a platform for academics to share research papers. Benchmark and track your performance relative to your competitors. 8. Company: Nike  CEO: John Donahoe Year founded: 1964 Headquarter: Beaverton, Oregon, USA Number of Employees (FY2019): 76,700 Type: Public Ticker Symbol:  NKE Market Cap (Oct 2020): $198 Billion Annual Revenue (FY2020): $37.4 Billion  Profit | Net income (FY2020): $2.54 Billion, Products & Services:   Athlete wear | Apparel | Sports equipment | Leisure footwear | Accessories Competitors: Adidas | Puma | Anta | New Balance | Under Armour | Lululemon | ASICS | V. F. Corporation, Nike swoosh logo is inspired by the Greek goddess of victory, Nike. Thank you. We have conducted a comparative analysis of the balance sheet and the income statement of Nike, Inc. (hereafter – the "Company") for the year 2019 submitted to the U.S. Securities and Exchange Commission (SEC). It is having more than 73000 employees. Nike’s strengths are the primary drivers of the company’s growth and global leadership in the sports shoes, apparel and equipment market. Needless to say, the most important strengths are Nike’s powerful brand and low product cost. Puma is a German multinational brand that designs and manufactures variety of athletic and casual footwear, apparels and accessories. ” Nike has a healthy dislike of its competitors such as Reebok and Addidas. The entire. We respect your privacy. Thank you Gargi, I have been through business school not so long ago, so I can totally relate to you. Through this SWOT analysis of Nike, you will be able to understand the business model of the brand. Nike competitors analysis Who is Nike biggest competitor? Under Armour products are used by all levels of college and professional players as well as general consumers who love active lifestyle. Hey, who is the author of this report and what year was it finalized. Good read. Competitive Analysis Sexual Harassment: Former female employees also pointed out that sexual harassment and misconduct was very common in the company. – SG. The fiscal 2020 proved to be successful for Nike. If the relative market share which is above 33% therefore it is considered to be strong since Nike’s in this case has a share of 47% its relative market share will be considered the strongest from its competitors. Some of the most notable competitors against Nike include Adidas, Reebok (which Adidas acquired in 2006), Puma, Under Armor, H&M, and Lululemon. It is founded in 1966 and headquartered in Santa Ana California. ASICS Corporation is a Japanese company that designs, manufactures and sells footwear and sports equipment. New Balance. who wrote this article ? It is a manufacturer of skateboard footwear and related apparels and accessories for women, men and children. finding a solution against these environmental issues. Comparing the results to its competitors, Nike Inc reported Total Revenue decrease in the 3 quarter 2020 year on year by -0.62 %, faster than overall decrease of Nike Inc 's competitors by -7.43 %, recorded in the same quarter. The company is engaged in development, distribution and marketing its product lines worldwide. 3. Competitive Analysis The chief competitors to Nike are Adidas, Reebok, Under Armor and Puma and the minor competitors are ASICS and VANS. According to this, Adidas is the strong competitor of Nike and the second largest shoemaker in the world. However, the customers of the Nike’s have the brand awareness and this is the reason that the company put more effort in the products. However, it also makes athletic apparel and gear. • List of NKE Competitors With net margin of 14.33 % company achieved higher profitability than its competitors. Here’s a detailed breakdown of Nike SWOT analysis. Skechers generated $4.5 billion in 2017 and reported 16% sales growth which in an alarming factor for Nike and Lululemon Athletica. Before discussing Nike competitors, let us know the company background and information. Phil Knight and Bill Bowerman probably could not have imagined in 1962 to what degree their $500 investments would yield in 2000. He is passionate about analyzing and writing about businesses. The Tax Act offset it revenue growth as Nike net income of $1.9 billion as a result of 54% decrease as compared to previous FY 2017. Umbro. Competitor analysis begins with identifying present as well as potential competitors. However, Nike has got an edge over its competitors owing to several factors. Nike is the single largest producer of athletic footwear and apparel, allowing them large cost advantages over competition. I am glad you liked our analysis. Woodland. 10. The women were left devastated and felt unsafe while working at Nike. Nike has the annual revenue of $36.4 billion in financial year 2018 with a market capitalization of $120.3 billion and 11000 stores worldwide. If the crisis discourages sporting events for longer, Nike’s losses can be catastrophic. Nike is headquartered in Beaverton, Oregon, USA. In the industry, Nike’s has maximum or main competition; direct competitors of the company include Adidas AG, Puma AG, and New Balance etc. A Five Forces Analysis, based on Michael Porter’s model, points out that competition, customers and substitutes are the most important external forces in Nike’s industry environment. Several sporting teams are on the brink of collapse. From releasing new product lines to building new brands, to outsourcing, and establishing a global presence alone is an extraordinary achievement. New Balance is a Multinational Corporation headquartered in Boston, Massachusetrts, United States. Thanks Taku, I am glad you liked our analysis. Reebok. Copyright © 2020 Business Strategy Hub. can i know the name? The Nike SWOT analysis, highlights the biggest positive point of the company’s strength, i.e., its constant ability to innovate something new. The pandemic has discouraged physical interaction and gathering with sporting events canceled or postponed. Nike has become one of most recognizable companies in the entire world Nike is now the most popular … With all the strong competitors, Nike has managed to hold the position as the leading brand however this does not mean that Nike does not have constant competitive pressures to face and other businesses to look out for. However, new entrants required the huge amount for the capital; therefore, Nike has the maximum market share in the footwear industry (Reuters, 2016). I have tried to provide a complete list of Nike competitors. Nike is trying to increase the Non-US stores, as a result, the International Converse stores reach to 45. Reebok, Runtastic and TaylorMade. It is headquartered in Seoul, South Korea. Adidas. Adidas group consist three subsidiaries i.e. The primary business activity of the company is Rubber and Plastics Footwear (SIC code 3021). It’s hard to talk about Nike without the “swoosh” logo, ... Nike, Inc. Lululemon is a major competitor of Nike and Under Armour. 7. However, due to the success, Nike has gotten the company now provides athleisure wear as well. Nike’s top competitors include Anta, lululemon athletica, VF Corporation, Adidas, Reebok, ASICS, FILA, … S.K. From equipping athletes with the finest sports equipment in the world to continuously improving our own financial performance, Nike dominates its competitors. Low Manufacturing Cost – Most of Nike’s footwear is manufactured in foreign countries. I need this info for citations. Nike competitive analysis 1. Thank you ! Rapid innovation processes 3. Your favorite Nikes might be made from forced labor. Puma. Author: S.K Gupta First published: December 17, 2018 Last updated: Oct 06, 2020. Larger companies tend to have major economies of scale over smaller companies in areas such as distribution and marketing. In accordance with Porter’s 5 Forces, Nike has faced competition by using different and distinct capabilities in marketing. Dorrene, Thanks for your positive feedback, I am glad you liked it. I am guessing the presentation is for school? Gupta understands how to create and implement business strategies. Adidas brand valuation is $14.3 billion and revenue amounted for … Did you find this article interesting? Through the interviews, it was established that Nike did have a toxic working environment, where sexual misconduct was rampant. very grateful analysis. It is Italian-South Korean Company founded in the year 1911 in Italy. 9. New Balance has a premium brand image and amongst one of the top Nike competitors. The entire controversy has significantly affected the company’s image. The company is a major competitor of Nike. Nike Competition Competitors Below are the top 12 Nike competitors: 1. 5. Converse. Thanks. See Nike's revenue, employees, and funding info on Owler, the … Strong brand image 2. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. Compare Nike to its competitors by revenue, employee growth and other metrics at Craft. 12. Multiple female employees reported that they had complained to the HR but saw no action being taken from their part. The competitive analysis of market share gives Nike a clear edge over Adidas. Its US-based stored and factories are 392. Vans is owned by VF Corporation. The company is also engaged in selling shoes for many outdoor and recreational uses. Adidas brand valuation is $14.3 billion and revenue amounted for 21.218 billion (Euro). Bata. i want to know the publisher of this analysis, Date of Publish : Dec 17, 2018 Author : SG, Quick and to the point. Competition in the athletic wear industry has increased a lot. Skechers is the top performer in United States and one of the top Nike competitors. Other operations are in Argentina, Brazil, India, Italy, and Mexico. Under Armour. Tell us what you think? Auditor's conclusion. Nike, Inc. is a company rooted in competition. Thanks it will help me my upcoming presentation. Whether it is the sports shoe business or the active sportswear apparel, Nike has always left its competitors wondering about the … This creates the perception that Nike is not committed to addressing climate change and its pledge is just a marketing stunt. In 1948, they were agreed to split the company and founded two companies Adidas and Puma. It’s a great help. One of Nike’s best PR decisions was signing Michael Jordan as a celebrity endorser in 1984. The paper presents Nike’s greatest strengths and weakness and evaluates general environment as well as forces of competition. Asics In the FY 2018 the company was able to generate $4 Billion revenue. Like most big companies, Nike has a number of strengths. Nike, Inc. is an American multinational corporation. After passing through many ownerships finally purchased by Fila Korea in 2007. Nike global presence is another key strength. According to this, Adidas is the strong competitor of Nike and the second largest shoemaker in the world. Nike is among the three top competitors in the world for sportswear and apparel. Skechers USA Inc. is a lifestyle and performance footwear brand founded in 1992. 6. It was found by Bill Bowerman and Phil Knight in the year 1964. An industry analysis gives information regarding probable sources of competition (including all the possible strategic actions and reactions and effects on profitability for all the organizations competing in the industry). The New York Times conducted interviews with 50 former and present Nike employees to investigate the company culture. Nike, Adidas and Reebok and these two companies are the top competitors of Nike Inc. Contact Us | Privacy Policy | Terms of Service, The pharmaceutical industry is one of the primary industries and …, Sale is the process comprised of all the activities that …, Just like the evolution of humankind, humans have witnessed an …, There are three major activities, marketers used in the field …, PESTLE Analysis of The Pharmaceutical Industry, What is Sales? Nike has grown exponentially in the last decade. Nike’s primary goal is to supply athletes with exceptional products and wearable that aids them in better sports performance. Lot of clarity in the format – the SWOT is explained. . This component of the SWOT Analysis deals with the internal strategic factors that support business development and competitiveness. Nike has signed top athletes in the sports of Football, Basketball, Soccer, Baseball, Cycling, Golf, Tennis, Skateboarding, Boxing, Track and Field and Formula 1 Racing. The company considers itself distinctive and authentic with is consumers. The company produces athletics shoes, sportswear, equipment and apparels. Here we will conduct a detailed analysis of Nike competitors. Nike has no factories. Nike is so large that many of the company’s suppliers depend on Nike to remain in business. Reebok manufactures variety of assortment but according to Reebok, customer top rated product is Reebok CrosFit Nano 8. It manufactures casual and sports footwear and apparels. The SWOT analysis of Nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand - Nike. Here’s why. Join our newsletter today to get updates on the latest posts! The company started its operations on January 25, 1964 as Blue Ribbon Sports and officially changed the name as Nike Inc. on May 30, 1971. How Does Credit Karma Work and Make Money? (The manufacturing practices of Nike and its competitors) 4. It’s to easy to understand and explain to others.. The company deals in different types of gears for athletes, bikers, sweaty and stretchy pants lovers and also many yoga accessories. Nike’s steady competition in the 1980s was Reebok. nike.com Competitive Analysis, Marketing Mix and Traffic . The total number of worldwide Nike stores and factories are 1182. Nike sponsors the top athletes and gains valuable coverage through the media. The Washington Post. Some even left their jobs. Reebok revenue is amounted for $2 billion in 2017. Every company today must effectively deal with its competition unless it is a monopoly. Reebok is another competitor of Nike Inc. Reebok is a footwear and apparel company that designs, manufactures and distributes CrossFit, fitness, running footwear and clothing. Nike have sponsored many renowned sports teams and athletes with its top trademark “Just Do it” and Swoosh logo. The brand has excellent marketing campaigns and, Recently, a former employee accused Nike of, Multiple female employees reported that they had complained to the HR but saw no action being taken from their part. Unique designs, great product quality, product and process innovation, and marketing have helped it achieve a strong competitive edge. After takeover both the companies Reebok and Adidas have strong position to compete with Nike in North America. Its Headquarter is situated in Manhattan Beach, California. Nike is the world’s no. Fila. In 2005, Adidas acquired Reebok for $3.8 billion. The article was enlightening. The following points provide you a bit of Nike’s background: The company is known with the name Nike Inc. Nike was established during the year 1967 and is headquartered in Oregon, United States. And founded two companies are the top 12 Nike competitors a number of worldwide stores!, let us understand a bit of the company to strive to have to products! 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Stores, as a brand of sports shoes and apparel dislike of its competitors at Nike competitors:.! Is Italian-South Korean company founded in 1966 and headquartered in Beaverton, Oregon USA... Manufactures variety of athletic and casual footwear, apparels and accessories apparels for women men! Pledge is just a marketing stunt a lifestyle and performance footwear brand founded in 1996 Kevin!